Why Doritos Are So Tasty

Here’s an interesting piece from the New York Times describing the science behind how they made nacho cheese Doritos chips so addictive!

I also like how they describe the whole concept of ‘vanishing caloric density,’ which is when “fat-laden snacks melt in the mouth, the brain thinks that the calories have disappeared… This tends to delay the feeling of fullness.”

When you look at what you’re up against when you read this, it really brings to light how impossible it is to resist these suckers!